Survival of the Fittest.

FOR IMMEDIATE RELEASE

5th June 2024 - SWAG Daily.

Here's the reality..

The first version of your business is rarely the best version. Just ask any local business owner here in Brisbane. I've been out there, chatting with them and helping them get the most out of our software, Software Passive. And let me tell you, they've got some stories about pivoting to meet consumer demands and market changes. It's all about adapting, evolving and staying relevant.

When I've spoken to these Brisbane Business Owners, they've shared how they had to pivot their businesses several times. Here are a few reasons:

1. Healthier Options: Sheng, a bakery owner owns Goodna Delights, shared how he had to mix into his menu gluten-free and keto-friendly options. Initially known for his classic pastries, in 2021 a FitStop gym was opening right next door to him so to capture that market he introduced a range of healthy, delicious alternatives. Not only did he retain their existing customer base but also attracted a whole new demographic of gym goers.

2. Environmentally Conscious: Katrina who owns Gorgeous Beauty Lounge local beauty pivoted to offer eco-friendly and cruelty-free products. After noticing a growing trend towards sustainability 3 years ago, Kat decided to switch to green alternatives. This change not only aligned with her customers' values but was a point of difference in her suburb separating her from the rest in her industry.

3. Demand for Convenience: Steph owns Bloomsville Florist in Brookwater Brisbane. She shared how she pivoted her business model to include a subscription service for regular flower deliveries. Her business like many in her industry is reliant on walk-ins and event orders. She currently charges $60 per month and provides 9 local businesses fresh flowers monthly without the hassle of relying on individual orders.

Pivoting isn't just for the locals businesses; it's a global thing. Let's go behind some big names and their humble beginnings:

1. Nokia: Yep, the mobile phone giant started with something completely different – toilet paper. Founded in 1865, Nokia began as a paper mill. It wasn't until the 1960s that they dipped their toes into electronics and the rest is history.

2. Samsung: Today’s tech titan, Samsung, started out as a grocery store in 1938. It took several decades and a lot of strategic changes for Samsung to become the electronics powerhouse we know today.

3. Lamborghini: Before it was synonymous with luxury sports cars, Lamborghini was all about tractors. Ferruccio Lamborghini founded his company in 1948 to manufacture tractors from surplus military hardware. It wasn’t until the 1960s that he ventured into the world of high-end automobiles.

4. Ikea: The world’s favourite flat-pack furniture store began as a mail-order business selling pens, wallets and picture frames in 1943. It wasn’t until 1956 that Ikea introduced flat-pack furniture, revolutionising the furniture industry.

5. LG: Before becoming a household name in electronics, LG started out in 1947 as Lak-Hui Chemical Industrial Corp producing facial creams. It wasn't until the late 1950s that they began making electronics.

The first version of your business might not be your best and that's perfectly okay. SWAG Headquarters has pivoted 10 times. The key is to keep going, keep adapting and stay in true to you being in tune with the market.. Whether you're a local business owner or an aspiring entrepreneur, remember that every pivot is a step closer to your Definition of Success.

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For media inquiries, reach out to Corey Michal at [email protected]

See you Tomorrow.