Forget Business Collaborations and Partnerships..

Elevate Your Business: Use this 2024 Strategy..

I want to share a key phrase with you today. It's just two words, but they've made a massive difference in my life. These words have opened doors to incredible partnerships and unforgettable collaborations. But here's the twist – I don’t want you to use the words “collaboration” or “partnership” anymore. When you're out there looking to team up with a business owner you respect or admire, I want you to use the term “joint venture” instead.

Let me tell you why.

When you say “partnership” or “collaboration,” it can give the impression that you're coming to the table empty-handed, looking for someone to fill in the gaps. It can sound like you’re seeking help or just another project to work on together. But when you say “joint venture,” it signals something much stronger. It shows that you have skills and value to offer and you’re ready to combine forces in a way that creates something bigger and better than what either of you could achieve alone. It’s about bringing your strengths together to make something truly impactful.

Here’s how you can use it:

Imagine you’re talking to a business owner. You see the passion they have for their product and you know their audience loves them. You feel the same about your own work and your audience. So, you approach them and say:

“Hey Mr. Business Owner, I see the passion you have behind your product, and I see how much your audience admires you. I’ve got the same fire for what I do, and my audience feels it too. How about we join forces and propose a joint venture? You bring your skills, I bring mine and let's see what kind of magic we can create together.”

By framing your proposal as a joint venture, you're showing that you’re thinking big and aiming high. You’re ready to collaborate on a deeper level and create something truly impactful. So next time you’re reaching out, remember those two words. They might just be the key to your next big success.

See you tomorrow.

SWAG

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